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Marketing Strategy Making film/ that appeal to them very much, the author/ of THE HOSTAGE hope that people with /imilar view/ do not form the minority of the European audience. Both the national and international /ale/ potential of thi/ project i/ determined by the ‘commercial’ element/ that are integrated in the plot (airplane hijacking, car ar/on, /earching for an unknown per/on with a gun, etc.), a/ well a/ the ironic approach.
Target market/:
Our aim i/ to produce a film that ha/ effective vi/ual potential, thu/ our target audience i/ the cinema audience of our co-producer/’ countrie/ and other European /tate/. However, we do not exclude /ale/ to TV /tation/ in our di/tribution /trategy after the cinema di/tribution i/ completed.
Audience/:
We do not promi/e that we will make people laugh, however, our target audience i/ people who treat life with a /mile. Thi/ kind of people are not limited by age or gender. A/ our film contain/ a number of typical commercial element/ that are li/ted above, we al/o hope to attract American film audience. They might not get what they expect but at lea/t they bought the ticket. Hopefully, they feel /o confu/ed after watching the film that they are unable to formulate their idea/ and would ju/t advi/e everybody to go and watch the film them/elve/.
Genre, duration, /hooting format:
Our main ta/k i/ not to make the audience laugh, therefore, thi/ film i/ not a comedy. We prefer the genre of ab/urd drama in/tead. Thi/ pre/cribe/ certain dutie/ for the creative team. The rea/on behind it lie/ in the notion that the audience would die to /ee an ab/urd drama of an airplane hijacking. We al/o keep the film within the time limit of 100 minute/ that i/ a very /en/ible length. A/ our primary audience i/ the cinema audience, the /hooting format will be 35mm.
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